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This report examines those businesses ranking for 'Air Source Heat Pumps Edinburgh'. Air Source Heat Pumps Edinburgh |
SEO Road Map - Saturday October 08, 2022Air Source Heat Pumps Edinburgh #82 globalenergysystems.co.uk
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.air source heat pumps edinburgh VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.air source heat 3, heat 3, air source heat pump 3, edinburgh 3, source heat pumps 3, pumps 3, air 3, heat pumps 3, air source 3, heat pump 3, air source heat pumps 3, source heat pump 3, ground 3, heating 3, pump 3, heating system 3 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.scotland 3, eco 3, uk 3, heating 3, hot water 3, energy 3, edinburgh 3, heat pumps 3, boilers 3, heat 3, air source heat pump 3, solar 3, heat pump 3, energ 3, boiler 3, gas 3, privacy policy 3, pump 3, email 3, policy 3, cost 3, star 3, pumps 3, technology 3, energy saving 3, air source heat pumps 3, customer 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.air source heat 3, source heat pump 3 Double Word LSIsource heat 3, heat pumps 3, heat pump 3, air source 3, html lang 3, div class 3Single Word LSIcontainer 3, none 3, fit 3, https 3, href 3, text 3, energy 3, aria 3, old 3, png 3, system 3, left 3, install 3, style 3, air 3, top 3, pump 3, max 3, one 3, pumps 3, right 3, width 3, open 3, col 3, auto 3, data 3, source 3, body 3, align 3, scotland 3, div 3, rel 3, logo 3, homes 3, html 3, heating 3, new 3, bottom 3, edinburgh 3, background 3, true 3, http 3, header 3, heat 3, img 3, color 3, hidden 3, footer 3, amp 3, link 3, title 3, content 3, head 3, row 3, lang 3, class 3, jpg 3, src 3, custom 3, center 3, home 3 |
| #82 globalenergysystems.co.uk | Avg | Max | 1 | 2 | 3 | |
| Clean Variation Density | 2.38 % | 3.94 | 4.91 | 3.29 % | 4.91 % | 3.63 % |
| Clean Exact Match Density | 0.00 % | 0.00 | 0.00 | 0.00 % | 0.00 % | 0.00 % |
Clean Variation Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. All variations are used to calculate the match count.
Clean Exact Match Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. Only the Exact Match is used to calculate the match count.
| Factor ID | Factor Name | globalenergysystems.co.uk | Avg | Max | #1 | #2 | #3 | 0.20 |
| ENT009 | Entities in Title Tag | 5 | 7.33 | 8 | 8 | 7 | 7 | -0.42 |
| ENT008 | Entities in Meta Description Tag | 4 | 8.00 | 12 | 7 | 12 | 5 | -0.37 |
| CP426 | Number of Images | 23 | 67.67 | 118 | 51 | 34 | 118 | -0.36 |
| ENT014 | Has Entities in H3 Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.35 |
| CP234 | Has Meta Twitter Content | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.35 |
| ENT004 | Entities in H3 Tags | 15 | 13.00 | 26 | 11 | 26 | 2 | -0.34 |
| CP231 | Has Meta Twitter Description | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.34 |
| ENT001 | Entities in HTML Tag | 352 | 1290.67 | 2573 | 398 | 901 | 2573 | -0.32 |
| ENT000a | Number of Entities Used | 30 | 55.00 | 79 | 42 | 44 | 79 | -0.32 |
| CP168 | Leading Variations in H3 Tags | 28 | 9.67 | 11 | 9 | 11 | 9 | -0.32 |
| ENT011 | Meta Description Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.32 |
| CP412b | Has Email | 0 | 0.67 | 1 | 1 | 1 | 0 | -0.32 |
| CPXR002 | Number of HTML Comments | 1 | 15.33 | 38 | 38 | 2 | 6 | -0.31 |
| CP428 | Number of Images without Alt Text | 22 | 31.67 | 54 | 37 | 4 | 54 | -0.30 |
| CP151a | Leading Variations in Meta Description Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.29 |
| CP481b | Word Count in Meta Description Tag | 16 | 31.00 | 51 | 20 | 51 | 22 | -0.29 |
| ENT018 | Entities in Sentences | 122 | 302.67 | 633 | 102 | 173 | 633 | -0.28 |
| ENT005 | Entities in H4 Tags | 0 | 29.00 | 79 | 7 | 1 | 79 | -0.28 |
| CP412 | Number of Email Addresses | 0 | 1.00 | 2 | 2 | 1 | 0 | -0.28 |
| CPXX888 | Number of HTML Tags | 602 | 1422.00 | 2941 | 554 | 771 | 2941 | -0.27 |
| ENT013 | Has Entities in H2 Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.27 |
| CP427 | Number of Images with Alt Text | 1 | 36.00 | 64 | 14 | 30 | 64 | -0.26 |
| CP380 | Meta Description Length | 101 | 192.33 | 317 | 133 | 317 | 127 | -0.26 |
| CP468 | Number of Sentences | 39 | 53.67 | 109 | 22 | 30 | 109 | -0.26 |
| CP160 | Leading Variations in H1-H6 Tags | 41 | 37.67 | 67 | 29 | 17 | 67 | -0.25 |
| ENT003 | Entities in H2 Tags | 3 | 3.33 | 7 | 1 | 7 | 2 | -0.25 |
| ENT002 | Entities in H1 Tags | 5 | 5.67 | 8 | 5 | 4 | 8 | -0.25 |
| ENT015 | Has Entities in H4 Tags | 0 | 1.00 | 1 | 1 | 1 | 1 | -0.25 |
| CP225 | Has Meta Description | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.25 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 40 | 13.33 | 15 | 11 | 15 | 14 | -0.25 |
| CP230 | Has Meta Twitter Cards | 1 | 0.67 | 1 | 1 | 1 | 0 | -0.25 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.25 |
| CP203 | Has Apple Touch Icon | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.24 |
| CPXR003 | Number of Heading Tags | 41 | 37.67 | 67 | 29 | 17 | 67 | -0.24 |
| CP213 | Has FavIcon | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.24 |
| CP176 | Leading Variations in H4-H6 Tags | 1 | 24.33 | 53 | 18 | 2 | 53 | -0.24 |
| CPJLD266 | Has JSON-LD Website | 1 | 0.33 | 1 | 1 | 0 | 0 | -0.23 |
| CP492b | Unabridged Word Count | 1122 | 1957.67 | 3871 | 930 | 1072 | 3871 | -0.23 |
| CP492 | Word Count | 894 | 1626.33 | 3233 | 744 | 902 | 3233 | -0.23 |
| CP313 | Has Privacy Policy | 1 | 0.67 | 1 | 0 | 1 | 1 | -0.23 |
| CP310 | Has OpenGraph Type | 1 | 0.67 | 1 | 1 | 1 | 0 | -0.22 |
| CP172 | Leading Variations in H4 Tags | 0 | 23.67 | 53 | 17 | 1 | 53 | -0.22 |
| CP207 | Has Contact Page | 1 | 0.67 | 1 | 0 | 1 | 1 | -0.21 |
| CP480 | Title Length | 44 | 62.33 | 79 | 79 | 48 | 60 | -0.21 |
| CPXR24 | Number of P Tags | 34 | 40.67 | 80 | 18 | 24 | 80 | -0.21 |
| CP484 | Leading Variations in Title Tag | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.21 |
| CP481a | Word Count in Title Tag | 7 | 9.00 | 11 | 11 | 7 | 9 | -0.20 |
| ENT017 | Has Entities in H6 Tags | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.20 |
| CP319 | Has Schema Markup | 0 | 0.67 | 1 | 1 | 0 | 1 | -0.19 |
| CP228 | Has Meta Robots | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.18 |
| CP204 | Has Canonical URL | 1 | 0.67 | 1 | 1 | 1 | 0 | -0.18 |
| QS007 | Number of Questions In H3 Tags | 2 | 2.00 | 4 | 2 | 4 | 0 | -0.18 |
| CP364 | Is OpenGraph Type Article | 0 | 0.67 | 1 | 1 | 1 | 0 | -0.18 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.17 |
| CP318 | Has RSS Link | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.17 |
| ENT012 | Has Entities in H1 Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.16 |
| CPJLD265 | Has JSON-LD WebPage | 1 | 0.33 | 1 | 1 | 0 | 0 | -0.16 |
| CP164 | Leading Variations in H2 Tags | 3 | 2.67 | 4 | 1 | 3 | 4 | -0.16 |
| QS003 | Number of Questions | 5 | 3.33 | 7 | 3 | 7 | 0 | -0.16 |
| QS012 | Headings Has Question | 1 | 0.67 | 1 | 1 | 1 | 0 | -0.15 |
| QS004 | Number of Questions In Headings | 3 | 2.33 | 4 | 3 | 4 | 0 | -0.15 |
| QS008 | Number of Questions In H4 Tags | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.15 |
| CPJLD189 | Has JSON-LD Organization | 1 | 0.33 | 1 | 0 | 0 | 1 | -0.15 |
| CP347 | Has US Phone Number | 0 | 0.67 | 1 | 1 | 1 | 0 | -0.15 |
| CP418 | Number of Forms | 1 | 3.00 | 9 | 0 | 0 | 9 | -0.14 |
| CP425 | Number of HTTPS Links | 100 | 318.00 | 777 | 93 | 84 | 777 | -0.13 |
| CPXR004 | Number of H1 Tags | 9 | 1.00 | 1 | 1 | 1 | 1 | -0.13 |
| CP435 | Number of Links | 100 | 318.67 | 779 | 93 | 84 | 779 | -0.12 |
| CP309 | Has OpenGraph Image | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.12 |
| CP345 | Has Terms of Service | 1 | 0.67 | 1 | 0 | 1 | 1 | -0.12 |
| CP213z | Has Form | 1 | 0.33 | 1 | 0 | 0 | 1 | -0.11 |
| CP208 | Has Copyright | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.10 |
| CP451 | Number of US Phone Numbers | 0 | 1.00 | 2 | 2 | 1 | 0 | -0.09 |
| CP184 | Leading Variations in H6 Tags | 1 | 0.33 | 1 | 0 | 1 | 0 | -0.09 |
| CP151 | Leading Variations in H1 Tags | 9 | 1.00 | 1 | 1 | 1 | 1 | -0.09 |
| CP180 | Leading Variations in H5 Tags | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.07 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.33 | 1 | 0 | 0 | 1 | -0.07 |
| CP438 | Number of Meta Keywords | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.04 |
| CP235 | Has Meta Viewport | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.04 |
| CPJLD233 | Has JSON-LD Search Action | 1 | 0.33 | 1 | 1 | 0 | 0 | -0.03 |
| CP227 | Has Meta Keywords | 0 | 0.33 | 1 | 0 | 0 | 1 | -0.02 |